53% of the digital marketers surveyed from around the world said they devote less than 5% of their total marketing budget to optimization activities (including agency fees, professional services, and technology), up from 48% last year.
Archives for May 8, 2013
Fashion and retail-related images are most likely to be pinned by the community, with brands pinning only 18% of content.
1 in 5 or more American adults watch a TV show online (23%), user-generated content (UGC – 31%), or originally produced online video (OPOV – 19%) on at least a monthly basis.
The number of mobile monthly active Facebook users grew by more than 10% quarter-over-quarter, to reach more than three-quarters of total monthly active users worldwide.
50% of tablet owners played a video game on their device in the past 30 days.
42% of consumers are loyal to their favorite restaurants and will go to them regardless of whether or not they have a promotion.
Fully 61% of new vehicle buyers in so-called mature markets, including the US, said they had used some form of social channel.
Multiple-brand consumers were twice as likely to read consumer reviews on those sites.
Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.
The computer still garnered the highest CPC rates in the US, at 56 cents in Q1 2013, while the phone was a comparatively inexpensive 30 cents per click.