Global paid search ad spending continues to rise, with year-over-year growth in Q1 2013 reaching 15%.
Archives for May 7, 2013
Among monthly users, network TV shows online have the same “wantedness” score as sports on regular TV, and also rivals regular primetime TV, meaning that these viewers attach a similar importance to online and regular TV content.
Brands responded to 60% of questions posed to them on Facebook during Q1, up from 55% the previous quarter, and almost double the 30% from Q2 2012.
CMOs most often say that inefficient business practices are to blame.
46% of mobile users use their device exclusively as their primary tool aiding their local purchase decisions, with the remainder leveraging other media sources such as the PC.
Roughly 8 in 10 Americans pay attention to travel marketing and advertising.
In-app advertising accounted for the bulk of mobile RTB ads, at 93% of ads viewed. Browsers accounted for the remaining 7%.
In Q1 2013 that tablets accounted for 46% of mobile RTB ads viewed worldwide, compared with 54% viewed on smart phones.
4 in 10 global marketers around the world will be reallocating budgets to digital marketing.