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Home » May 2013 » Articles for May 6, 2013

Archives for May 6, 2013

Channel Effectiveness For Generating Sales Leads, April 2013 [CHART]

Respondents ranked inbound phone calls highest, with a rating average of 3.4 on an 8-point scale (where 1 represents the highest potential).

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May 6, 2013 By David Erickson
Filed Under: Advertising, Email Marketing, Event Marketing, Internet Advertising, Online Advertising, Social Media Marketing, Web Development, Webinar Marketing, Website Marketing, White Paper Marketing Tagged With: Chart, Conversions, Instant Messaging, Lead Generation, Statistics

Importance Of Global Search Marketing, April 2013 [CHART]

6 in 10 search marketers believe that it will be either much more (27%) or more (36%) important to rank in global search engines this year compared to last.

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May 6, 2013 By David Erickson
Filed Under: International, Search Engine Marketing, Search Engine Optimization Tagged With: Baidu, Chart, Statistics

B2B New Product Launch Messaging, April 2013 [TABLE]

Almost 60% of respondents believe that only a minority of salespeople are delivering new product messages the way they were intended.

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May 6, 2013 By David Erickson
Filed Under: B2B Marketing Tagged With: Product Launch, Statistics, Table

Global Ad Spending Growth By Sector, 2012 [CHART]

Global ad spending grew by 3.2% last year, but some sectors fared better than others.

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May 6, 2013 By David Erickson
Filed Under: Advertising Tagged With: Apparel Marketing, Automotive Marketing, Chart, Entertainment Marketing, Financial Services Marketing, FMCG Marketing, Health Care Marketing, Media Marketing, Professional Services Marketing, Retail Marketing, Statistics, Telecommunication Marketing

Luxury Marketers Who Will Increase Online Spending In 2013 [CHART]

85% of luxury marketers planned to increase their digital marketing spending this year, with 72% planning to up the ante on social media specifically.

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May 6, 2013 By David Erickson
Filed Under: International, Marketing Budgets, Social Media Marketing Tagged With: Chart, Luxury Marketing, Statistics

Global Online Luxury Goods Revenues, 2009-2012 [CHART]

The online personal luxury goods sector was projected to see a 25% increase in 2012, maintaining the same pace of annual growth since 2010.

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May 6, 2013 By David Erickson
Filed Under: eCommerce, International, Online Behavior Tagged With: Chart, eTailing, Luxury Goods, Luxury Marketing, Retail Marketing, Revenues, Statistics

Global Luxury Goods Revenues, 2009-2012 [CHART]

Total demand for luxury goods has remained very strong, with worldwide revenues estimated to have grown 10% in 2012.

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May 6, 2013 By David Erickson
Filed Under: International Tagged With: Chart, Luxury Goods, Luxury Marketing, Revenues, Statistics

Global Media Ad Spending Share By Region, 2011-2017 [TABLE]

Western Europe accounts for the third-largest share of ad spending in the world and is far ahead of fourth-place Latin America by this metric.

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May 6, 2013 By David Erickson
Filed Under: Advertising, International Tagged With: Africa, Asia Pacific, Central Europe, Eastern Europe, Latin America, Middle East, North America, Statistics, Table, Western Europe

Global Media Ad Spending By Region, 2011-2017 [TABLE]

Growth was solid in 2012, at 5.4%, up from just 3.8% growth in 2011.

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May 6, 2013 By David Erickson
Filed Under: Advertising, International Tagged With: Africa, Asia Pacific, Central Europe, Eastern Europe, Latin America, Middle East, North America, Statistics, Table, Western Europe

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