Respondents ranked inbound phone calls highest, with a rating average of 3.4 on an 8-point scale (where 1 represents the highest potential).
Archives for May 6, 2013
6 in 10 search marketers believe that it will be either much more (27%) or more (36%) important to rank in global search engines this year compared to last.
Almost 60% of respondents believe that only a minority of salespeople are delivering new product messages the way they were intended.
Global ad spending grew by 3.2% last year, but some sectors fared better than others.
85% of luxury marketers planned to increase their digital marketing spending this year, with 72% planning to up the ante on social media specifically.
The online personal luxury goods sector was projected to see a 25% increase in 2012, maintaining the same pace of annual growth since 2010.
Total demand for luxury goods has remained very strong, with worldwide revenues estimated to have grown 10% in 2012.
Western Europe accounts for the third-largest share of ad spending in the world and is far ahead of fourth-place Latin America by this metric.
Growth was solid in 2012, at 5.4%, up from just 3.8% growth in 2011.