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Global Ad Spending By Medium, 2012 vs 2015 [CHART]

Chart - Global Ad Spending By Medium

Of note, the researchers predict that TV’s share of spending will peak this year at 40.3%, after rising from 31% in 1980. That’s not to say that TV ad dollars are going away: in fact, TV is projected to contribute $29.6 billion to the global growth in ad spend between 2012 and 2015, or 40% of growth. That’s second only to the internet, which will contribute 59% of the growth in total spending (or $43.9 billion). Read the rest at MarketingCharts.