Pinterest is becoming a more influential source of social e-commerce referral traffic, per new data released by RichRelevance. Between the week ending December 10, 2012 and the week ending April 1, 2013, Pinterest’s share of social shopping sessions grew from 6% to 25%, while Facebook’s share decreased from 92% to 69%. The remaining platform analyzed, Twitter, has seen a steady, albeit more muted growth in traffic share, but remains a somewhat fractional player.
(Share of shopping sessions refers to the share of combined sessions coming directly from Facebook, Pinterest, and Twitter.)
Not only is Pinterest accounting for a greater share of weekly shopping sessions, but those sessions result in higher average order values than for Facebook referrals. On average, Pinterest shoppers spent $153 per order between November 20, 2012 and April 1, 2013, compared to $85 per order for Facebook shoppers. Read the rest at MarketingCharts.