Archive for May 1, 2013
Big Data As Obstacle Or Opportunity, Q1 2013 [CHART]
61% of respondents thought of Big Data as part obstacle, part opportunity.
Read MoreHow Bank & Insurance Industries Are Using Big Data, January 2013 [CHART]
Three-quarters of banking executives and 80% of those in insurance already had, or expected to have, a Big Data marketing-related project in the works.
Read MoreAttitudes Of Bank & Insurance Execs Toward Big Data, January 2013 [CHART]
More than half of respondents from both sectors thought the promise of Big Data was overhyped.
Read MoreOnline Activities Of Americans By Generation, December 2012 [TABLE]
Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.
Read MoreTime Delay For Sharing Online Branded Videos, 2012 [TABLE]
10% of total shares occurred on the second day after debut, the apparent high point for video ad sharing.
Read MoreOnline Social Video Ads Shared Worldwide By Industry, Q1 2013 [CHART]
Entertainment garnered the most social video shares in Q1 2013, which is unsurprising given the adeptness of the industry at creating video content.
Read MoreGlobal Bot Traffic, Q3 2012 – Q1 2013 [CHART]
Bot traffic is up again in Q1, even after a spike in Q4.
Read MoreOnline Video Ad Views, December 2011 – March 2013 [CHART]
Online video ad views jumped to a record high of 13.2 billion in March, up about 33% month-over-month.
Read MoreTop Inbound Marketing Challenges, April 2013 [CHART]
41% of marketers say that inbound marketing demonstrates ROI for their company, compared to 9% who believe it doesn’t.
Read More