61% of respondents thought of Big Data as part obstacle, part opportunity.
Archives for May 1, 2013
Three-quarters of banking executives and 80% of those in insurance already had, or expected to have, a Big Data marketing-related project in the works.
More than half of respondents from both sectors thought the promise of Big Data was overhyped.
Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.
10% of total shares occurred on the second day after debut, the apparent high point for video ad sharing.
Entertainment garnered the most social video shares in Q1 2013, which is unsurprising given the adeptness of the industry at creating video content.
Bot traffic is up again in Q1, even after a spike in Q4.
Online video ad views jumped to a record high of 13.2 billion in March, up about 33% month-over-month.
41% of marketers say that inbound marketing demonstrates ROI for their company, compared to 9% who believe it doesn’t.