94% of Americans say they will remain cautious and keep their food, beverage and household goods spending at current levels even if the economy improves.
Archives for April 2013
Smart phones and tablets accounted for a combined 10.4% of video starts, more than triple their 3.1% share from just a year earlier.
On a global basis, paid search click volume (+21%) and click-through rates (+62%) each saw strong growth, with spending up 15%.
In 2012, 68.9% of Hispanics were using social networks, compared with 66.2% of the total US population.
Once in-store, Hispanics spend 20% more during routine grocery shopping trips.
On the desktop internet, activity was much more heavily weighted toward social networking, which accounted for 27% of time spent online.
US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop.
On average, 43.5% of participants accessed the internet via a mobile phone each week during the period ending in January 2013, an 8-percentage-point increase over the period ending in July 2012.
Despite the positive outlook, only 6% of US retail sales came from ecommerce in 2012, according to eMarketer calculations.