When mobile owners go on vacation, 8 in 10 say they take their devices along and use them all the time.
Archives for April 2013
In 2011-2012, only about 1 in every 10 new CPG brands managed to to meet the “stringent, industry-recognized benchmarks of exceptional first-year sales success.
What would it take to get smart phone-toting women shoppers to share their location? A $25 in-store credit would do the job for 83%,
Roughly two-thirds of online event products report that event attendance is trending up, with another 18% saying attendance is flat.
Of those who had been overwhelmed by online ad spam, more than one-third said they would leave the website they were on as a result.
Among types of online ads, irrelevant pop-up ads irked the greatest percentage of respondents (79%).
More than nine in 10 internet users reported encountering an annoying ad somewhere, according to the poll.
The IBISWorld study examines annualized revenue growth over the past 10 years, coming to the conclusion that the fastest-growing US industries all share a common trait: they’re all online-based.
More than 80% of advertisers find audience targeting to be very (29%) or somewhat (55%) effective, and the vast majority of agencies agree.
Tablet adoption in particular has jumped, doubling in a year to 6 in 10 respondents, with use growing across all age groups.