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Mobile Use While Vacationing, April 2013 [CHART]

Chart - Mobile Use While Vacationing

Smart phone and tablet owners just can’t seem to let go of their devices. Young smart phone owners seem particularly addicted: 3 in 4 check them when they wake up in the morning, while up to 40% check them every 10 minutes. As it turns out, even a vacation won’t pry smart devices out of their owners’ hands. When they go on vacation, 8 in 10 owners say they take their devices along and use them all the time, compared to slightly more than 1 in 10 who take them but rarely use them.

That’s up from about 7 in 10 respondents last year reporting using their devices all the time. Still, it’s worth noting that the survey options only included use of these devices “all of the time” or “rarely.” One might surmise that if there was a “sometimes” option included, fewer respondents would have indicated that they use their devices on vacation all the time.

Meanwhile, separate results indicate that smartphones and tablets are most commonly used on vacation to check personal email (94.1%), with many also using them to keep in touch with those back home (78.4%) and to post photos and status updates to social media (74.2%). The devices also serve to assist vacationers through the use of GPS/maps (81.4%) and search for local restaurants or attractions (77.4%). Read the rest at MarketingCharts.