American Retail eCommerce Sales By Product Category, 2011-2016 [TABLE]

Table - American Retail eCommerce Sales By Product Category

Computer and consumer electronics, as well as apparel and accessories, account for the bulk of US retail eCommerce sales. Combined, they will contribute 42.9% of total retail eCommerce sales in 2013, rising to 45.6% by 2016. At the other end of the spectrum, large retail categories like auto and parts, as well as food and beverage, have disproportionately low sales online, indicating a lot of room for eCommerce growth. These categories, purchased largely offline, also contribute to online retail’s limited share of total sales. Read the rest at eMarketer.

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