Despite the positive outlook, only 6% of US retail sales came from ecommerce in 2012, according to eMarketer calculations.
Archives for April 25, 2013
A mix of larger and smaller online product categories will post the highest CAGRs from 2012 to 2017.
Computer and consumer electronics, as well as apparel and accessories, account for the bulk of US retail eCommerce sales.
In 2013, eMarketer estimates US retail ecommerce sales will total $259 billion, a 14.8% annual increase over 2012’s $225.5 billion.
In 2013, 79.4 million US consumers, amounting to 51% of digital buyers, will purchase online using a mobile device.
Millennials (18-34) are getting somewhat comfortable with the idea of personal data sharing, at least when it comes with tangible benefits.
30-40% of actual TV ad viewing occurred concurrently with mobile device usage.