Prospects For Programmatic Media Buying, February 2013 [CHART]

Chart - Prospects For Programmatic Media Buying

Digiday and digital advertising technology provider OpenX surveyed media buyers and publishers in North America in February 2013 and found that 70% were already doing some programmatic trading. And 77% of those buying via programmatic means planned to do more of it in the next 12 months. Read the rest at eMarketer.

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