Most Valuable Aspects Of Customer Relationship Management Systems, Q3 2012 [CHART]
But staving off poor customer experiences is only one way that CRM proves its value. According to Q3 2012 data from research company Gleanster, top-performing small and medium-sized businesses (SMBs) cited a number of reasons for investing resources in CRM tools, with a significant majority seeing them as a way to manage both marketing and sales campaigns and to centralize customer information. Read the rest at eMarketer.