While the cheaper pricing and better targeting upside of programmatic buying may be obvious for media buyers, they too have concerns about migrating onto programmatic platforms. The greatest percentage (68%) wanted more data to inform bids. There was also significant interest in exposure to additional inventory. Read the rest at eMarketer.
Home » Advertising Statistics & Trends » Internet Advertising » Media Buyers’ Top Concerns Over Programmatic Buying, February 2013 [CHART]