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Media Buyers’ Top Concerns Over Programmatic Buying, February 2013 [CHART]

Chart - Media Buyers' Top Concerns Over Programmatic Buying

While the cheaper pricing and better targeting upside of programmatic buying may be obvious for media buyers, they too have concerns about migrating onto programmatic platforms. The greatest percentage (68%) wanted more data to inform bids. There was also significant interest in exposure to additional inventory. Read the rest at eMarketer.