44% of Americans say they share or like online content that others have posted on social media and other online sites.
Archives for April 24, 2013
Advertisers devoted roughly three-quarters of their budgets to iOS devices during Q1 2013.
Between Q4 2011 and Q4 2012, smart phone penetration increased by 45% in teen households.
31% of marketers believe that trade shows, conferences, conventions, and channel events are essential to doing business in their target customer markets, while another 42% believe them to still be very valuable.
A significant majority of SMBs see CRMs as a way to manage both marketing and sales campaigns and to centralize customer information.
Customers were more likely to share bad customer service experiences than good ones, no matter what communication channel they used.
Among those who said they had had a positive customer service experience, more said it was because they received a quick resolution to their problem, rather than a desirable outcome.
The greatest percentage (68%) of media buyers wanted more data to inform bids.
When asked what part of the ad-sales process could be automated, publishers ranked reviewing an ad’s quality last.
70% of North American media buyers and publishers are already doing some programmatic trading.