Most Difficult Lead Generation Tactics To Execute, April 2013 [TABLE]

Table - Most Difficult Lead Generation Tactics To Execute

Where B2Bs struggled was in utilizing social media marketing for lead gen purposes. Nearly half said this was one of the most difficult strategies to execute. Content marketing came in second, yet further evidence of the stock B2Bs put in this tactic—but the challenge they face putting out enough quality material. Read the rest at eMarketer.