Mothers are 20% more likely than the general population to use social media.
Archives for April 23, 2013
The median email CTR in the US stood at 2.2% last year, and the mean rate at 3.3%, but the top quartile of performers achieved an average rate of 8.3%.
Although they watch less TV during the day, wealthy households (income of more than $100k per year) still make up more than one-fifth share of primetime viewing.
Marketers plan to split their online advertising between direct response and brand advertising initiatives, with 18% of marketers focused on each, and the remaining 64% employing a mix.
More than 9 in 10 company marketers (primarily from the UK) believe that personalization of the web experience is critical to current and future success.
Video-on-demand campaigns can serve as an effective complement to TV advertising, increasing both brand awareness and message association.
Where B2Bs struggled was in utilizing social media marketing for lead gen purposes. Nearly half said this was one of the most difficult strategies to execute.
When it comes to measuring leads, the greatest percentage (42%) of B2Bs used multichannel attribution, giving weight to various marketing channels that helped generate a conversion.
BtoB Magazine surveyed US B2B marketers and found that in 2013, generating more leads remained their top challenge, cited by 60% of respondents.
On consumer brand sites, Google made the biggest gains in social sign-in share.