Mobile is the key trend, though, driving much of the change in digital advertising, and its influence will bring more marketer dollars into the mobile-social fold over the coming years. Mobile-social spend is expected to rise by a CAGR of 30% over the forecast period. Last year, mobile accounted for 13% of social spend; in 2017, it will account for one out of five US social dollars, according to BIA/Kelsey, at $2.2 billion. Read the rest at eMarketer.
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