40.5% of consumers would rather see ads directed towards their interests rather than random ads, while another 27.6% were content to see both.
Archives for April 22, 2013
While only 9% of B2B marketers (primarily from the UK) currently consider Google+ to be their most useful social media marketing channel, 29% believe it will be so in the next 12 months.
Looking at the B2B vertical, the study finds that impressions rose 27.2% year-over-year, while clicks stayed flat.
Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform.
TV, which commands the lion’s share of global ad budgets, saw a 4.3% increase in expenditures for the year, reaching $350 billion.
Marketing budget conditions improved again this month.
Mobile-social spend is expected to rise by a CAGR of 30% over the forecast period.
This year native spending will account for nearly 40% of total social media ad spending.
BIA/Kelsey expected local social ad spending to grow by 45.5% in 2013.
19% of TV video streamers and downloaders in 2012 reported decreasing service (“cord-slicing”) in the past year.