Global entertainment research firm MarketCast also examined the binge-view phenomenon in February 2013 and found that most US TV viewers (63%) had used an online subscription service (like Netflix) to binge-view TV. Moreover, 41% said that online subscription services were their primary method for doing so. A little more than half of TV viewers said they binged via a network or cable website, yet only 15% said that was their primary method for binge-viewing. Forty-four percent of TV viewers binge-viewed with DVR, yet like TV websites, only 15% used it as their primary method. Read the rest at eMarketer.