Online ad prices are moving in opposite directions depending on the channel, per results from a new report from Turn which looked at trends across the US, European Union, and Asia-Pacific region. Average video eCPMs increased 6.2% between January and March 2013, from $9.41 to $9.99, while display ad prices grew by 15.2% from $0.92 to $1.06. By contrast, mobile ad prices dropped by 45%, from $1.31 to $0.72, while social (Facebook/FBX) advertising remained the cheapest option, falling from an average eCPM of $0.30 to $0.24.
The results show that during the quarter, mobile ads became cheaper than online display ads. Read the rest at MarketingCharts.