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Brand Lift Performance For Advanced Tablet Ads, October 2012 [TABLE]

Table - Brand Lift Performance For Advanced Tablet Ads

The banner to full-page ad showed 380% greater mobile ad awareness over the control group who had not seen any ad; for the pre-roll with overlay it was 500% higher mobile ad awareness; and for the rich media interstitial, improvement in mobile ad awareness was a whopping 800%. Read the rest at eMarketer.