These 2% of global consumers – the “global digital elite” – see 24 times as many ads as the average consumer, and are so prized by marketers that they command 85% higher eCPMs than average.
Archives for April 17, 2013
39% of respondents who had a bad experience with a company said their behavior was impacted for at least 2 years after the negative experience.
Fast-moving consumer goods ad campaigns generated almost 8.7 million shares during the quarter, up 78.2% from Q4 2012, and representing 25.3% of all shares.
In the previous 6 months, 81% of respondents had searched for a restaurant via a mobile application, and 92% through a web browser.
iPhone owners are 54% more likely than Android owners to use mobile applications for commerce.
Health care marketers worry about how to measure social media marketing efforts, especially tying the investment in social media directly to brand objectives.
33% of pharmaceutical companies are digital beginners.
Roughly 45% of US adult consumers used social media for health-related purposes in 2012.
The banner to full-page ad showed 380% greater mobile ad awareness over the control group who had not seen any ad.