Although that is still a small share making mCommerce purchases, mobile devices are playing an ever-increasing role in other stops along the purchase path among women. Just over a majority of respondents said they used their mobile device to find store locations and hours, privileging the devices for immediate, on-the-go info.
But mobile also played a role in the deep research phase. Just under half of the women surveyed said they used their mobile device to look up and compare prices, and 41% used the phone or tablet to get detailed product info. Forty-six percent also looked for coupons on mobile. Read the rest at eMarketer.