About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads.
Archives for April 15, 2013
3 in 4 CEOs aged under 50 say they “mostly consume information online,” and close to 2 in 3 aged over 50 agree.
Millennials are 7.7% less likely than the average American to say they are happy.
57% of tech-savvy respondents have redeemed a coupon, code or voucher by mobile, while more than 4 in 10 have paid for digital products via their device.
Consumer magazine ad revenue (print only) grew by 0.5% year-over-year in Q1 2013 to reach $4.13 billion.
Completion rates for very short videos (less than 30 seconds) had the lowest completion rate (35.8%), behind even the longest ads (150 seconds and longer), which had a roughly 50% completion rate.
Just over a majority of American women said they used their mobile device to find store locations and hours.
Only 6% of American women reported still researching products primarily in-store, while another 5% asked friends and family for recommendations most often.