Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.
Archives for April 12, 2013
A recent study by Nielsen and the IAB recommended moving 15% of TV budgets to online video in order to increase reach at a lower cost.
More than 3 in 4 teens shop online.
Tablets and smart phones combined accounted for roughly 24% of organic search visits in Q1.
Compared to the average, completion rates for TV-related content (such as full episodes of TV shows) are 12.5% higher on PCs (45% vs. 40%), 31.4% higher on tablets (46% vs. 35%), and 33.3% higher on mobile phones (36% vs. 27%).
Global advertising spend (based on trends in 12 major markets) will increase by 3% this year and 5.4% next year.
Around 77% of those who conducted a local search on either a mobile phone or tablet went on to make a purchase either in-store, online or over the phone.
Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.
Where mobile phones and tablets really showed their specific utility was in the share of local searches that ended on the devices—18% for each, compared with 4% of PC searches.
In only eight months, the number of overall US searches on mobile phones and tablets rose 21%.