Two-thirds of mobile device owners say they check their device while shopping in a store to see if there is a cheaper price elsewhere.
Archives for April 11, 2013
While display will remain the dominant social media advertising unit, native ad formats (such as Twitter’s Promoted Tweets) should grow rapidly over the coming years.
For $25, 96% of consumers would demo a product or service if approached in a public setting.
Regular use of tablets while watching TV (on a TV set) has soared from 11% in 2012 to 44% this year.
74% of US new-vehicle buyers surveyed used dealership websites, via desktop, mobile phone or tablet, during the buying process.
Only 20% of new-car shoppers in the US buy the brand they first searched for, according to Google data.
55% of respondents’ digital ad spending went to paid search engine marketing (SEM).
52% of marketers said data had a positive impact on identifying new business leads.
71% of marketers were interested in adding predictive analytics around the lifetime value of customers to their customer data profile.
Six out of 10 marketers worldwide viewed Big Data as both an obstacle and an opportunity.