Archive for April 11, 2013
Pricing Movitivation & Showrooming, April 2013 [CHART]
Two-thirds of mobile device owners say they check their device while shopping in a store to see if there is a cheaper price elsewhere.
Read MoreUS Display vs Native Social Ad Revenues, 2012-2017 [CHART]
While display will remain the dominant social media advertising unit, native ad formats (such as Twitter’s Promoted Tweets) should grow rapidly over the coming years.
Read MoreMarketing Input Consumers Would Give For $25, April 2013 [CHART]
For $25, 96% of consumers would demo a product or service if approached in a public setting.
Read MoreDevices Use For Multitainment, 2012 vs 2013 [CHART]
Regular use of tablets while watching TV (on a TV set) has soared from 11% in 2012 to 44% this year.
Read MoreTop Places New Vehicle Buyers Look For Product Information, August 2012 [CHART]
74% of US new-vehicle buyers surveyed used dealership websites, via desktop, mobile phone or tablet, during the buying process.
Read MoreUS Search Advertising Click-Through Rates By Industry, Q4 2011-Q4 2012 [TABLE]
Only 20% of new-car shoppers in the US buy the brand they first searched for, according to Google data.
Read MoreMost Influential Ad Platforms For Automotive Purchase Decisions, March 2012 [CHART]
55% of respondents’ digital ad spending went to paid search engine marketing (SEM).
Read MoreImpact Of Data On Marketers' Operations, Q1 2013 [TABLE]
52% of marketers said data had a positive impact on identifying new business leads.
Read MoreTypes Of Data Marketers Would Like To Add To Customer Profiles, Q1 2013 [CHART]
71% of marketers were interested in adding predictive analytics around the lifetime value of customers to their customer data profile.
Read MoreBig Data – Obstacle Or Opportunity For Marketers?, Q1 2013 [CHART]
Six out of 10 marketers worldwide viewed Big Data as both an obstacle and an opportunity.
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