It’s no longer news that TV is becoming part of a multi-screen experience, but it’s helpful to know what kind of activities are being performed while watching TV. According to new survey results from iAcquire and SurveyMonkey, search is a big player: the study indicates that 40% of mobile searches are conducted while users are watching TV. While the study doesn’t delve into whether or not TV prompts those searches, research released last year suggests that TV can be a significant catalyst for mobile search.
The iAcquire study also reveals that one-third of mobile device users tweeted about TV last year, a figure that seems to make sense given Nielsen’s recent finding of a correlation between Twitter buzz and TV ratings. Read the rest at MarketingCharts.
Other Articles You May Enjoy:
- Television Viewing Prompts Search – Content vs. Advertising [CHART]
- Searches Prompted By TV, Smart Phone vs. PC [CHART]
- Local Search Conversions By Device, April 2014 [CHART]
- Travel Local Mobile Search & Display Ad Metrics [CHART]
- Local Business Searches Resulting In Purchase By Device, March 2013 [CHART]