Skip to content

Change In Content Marketing Spending By North American B2B Marketers, 2011 & 2012 [CHART]

Chart - Change In Content Marketing Spending By North American B2B Marketers

A CMI and MarketingProfs study found that the majority of respondents had planned to increase content marketing spending for the last two years. Fifty-four percent of B2B marketers in North America said they planned to increase spending in 2012, with 60% reporting the same in 2011. Read the rest at eMarketer.