The number of American pay TV subscribers cutting the cord to focus solely on Netflix, over the air, online, and other sources is growing faster than expected.
Archives for April 9, 2013
Asian and Hispanic households will outspend non-Hispanic White households in their lifetimes.
Heavy usage of one of the top 3 media (by reach) does not necessarily mean that less time is spent with the other media.
An exhaustive global study concludes that the top three tablet advertising models are pre-roll with overlay; rich media interstitial; and banner to full page rich media.
Facebook was once again the leading option in Q1 2013 for social logins.
More Americans are annoyed by irrelevant pop-up ads (70%) than by male (66%) or female (54%) enhancement ads.
Women were slightly more likely than men to turn to social media while watching TV, traveling and exercising, and significantly more likely to do so while shopping.
More than eight in 10 Facebook users and about two-thirds of Twitter users used social networks while channel surfing.
Engagement was the most frequently cited objective of content marketing among US B2B marketers.
Fifty-four percent of B2B marketers in North America said they planned to increase spending in 2012, with 60% reporting the same in 2011.