Nielsen’s figures reveal that traditional TV viewers watch close to 2 hours of TV per day during primetime hours, but they spend more than 1-and-a-half hours watching during the daytime hours of 11 AM-3 PM, too.
Archives for April 5, 2013
75% of global marketers (primarily from the UK) rate SEO as “excellent” (32%) or “good” (43%) in terms of return on investment.
52% of mobile phone owners always keep their device within arm’s reach, and another 30% do so most of the time.
Connected viewers watched live broadcast video 2.5 times longer than video on demand (VOD), while 77% of time spent watching mobile video was with content longer than 10 minutes, such as movies, sporting events, and TV shows.
Only 2 Super Bowl spots cracked the top 10, with Budweiser’s “Brotherhood” coming in at number 5.
Increasing smart phone penetration and concurrent increases in ad inventory should spur 49.3% annual growth in local mobile ad spending through 2017.
US advertisers will spend more than $3.36 billion on real-time bidding this year, up from just under $2 billion in 2012 and less than $1 billion in 2011.
Facebook, the No. 2 mobile ad publisher in the country, accounted for 9.5% of mobile ad revenues in 2012 and is expected to take 13.2% this year.
Google is by far the largest player with 93.3% of US net mobile search ad dollars going to the company last year.
eMarketer revised its estimate for 2012 spending only slightly upward from the previous forecast in December 2012.