This infographic from InkHouse Media + Marketing compares Public Relations then versus PR now.
Archives for April 4, 2013
77 percent of mobile searches taking place during the study period took place at home or at work.
This infographic by Ambassador illustrates how B2B marketers are spending in 2013.
62% of Americans aged 12 and up report having a profile on a social network, and Facebook is easily dominant, used by 58% of Americans of that age.
American women are 61% more likely than men to say they shop and spend money to improve their mood.
Americans are holding steady in terms of their TV consumption and non-work-related internet use, but are spending more time with other activities such as reading books and accessing the internet via a mobile device.
57% of marketers feel that they are missing important data points that could provide them with a more comprehensive view of their customer.
Men responded more to in-stream video ads than women, with a 17.6% higher click-through rate (CTR; 2.81% vs. 2.39%).
29% of core gamers indicated a willingness to buy a next-generation console soon after its release.
Almost eight in 10 core gamers indicated that they were much more likely to purchase a physical media game over a digital game.