Asked to describe their relationship with their CIO/IT department, just 12% of marketers indicated it to be a “total partnership and alignment.”
Archives for April 3, 2013
Asked what the brands they follow on social media do to make them want to stay connected to them, 70% said brands send them coupons for product discounts or free products.
82% of marketers agree that with the current economic conditions, they’re challenged with identifying cost savings and reductions in their marketing and advertising efforts.
Interactive pre-rolls represented 36% of video ad impressions in 2012.
87% of marketers believe they provide the right set of tools to salespeople, but only two-thirds of salespeople agree.
While small (5%) and full-size (13%) tablets accounted for less than 20% of active smart device users around the world, they represented 29% of time spent playing gaming applications on such devices in February 2013.
The ten most popular marketing statistics posts at e-Strategy Trends for March, 2013.
The biggest reason CPG companies reported implementing consumer mobile apps was to drive special promotions, cited by half of respondents.
More than 80% of CPG employees said their company had at least one mobile app in use in February 2013, and nearly three-quarters had two or more apps.