The types of content that people share may be driven more by ego than anything else.
Archives for April 2, 2013
Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%).
Only 32% of marketing professionals from around the world claim to be highly effective at engaging with individual customers.
Hashtags are used primarily to communicate personal ideas and feelings (40.7%) and to search or follow categories and brands of personal interest (34.1%).
In-app purchases accounted for a new high of 76% of revenue in the Apple App Store for iPhone in February 2013, up from 53% in January of last year.
Unique open rates increased from 14.4% in Q4 2011 to 16.3% in Q4 2012, while click-through rates, transaction rates, and revenue per email all held relatively steady.
Opens and click-throughs were highest on Saturdays and Sundays.
Emails sent between 8 pm and 12 am generated higher open and click-through rates, more transactions, larger orders, and greater revenue per email than emails sent during any other time of day.
While less than 10% of mobile ads served were purchased via RTBs in Q1 2012, that share climbed to nearly two-thirds in Q4.
The worst performers on tablets vs. smart phones were the fast-moving consumer goods and retail industry, along with the social and dating category.