89% of 18-24-year-old smart phone owners reach for their device within 15 minutes of waking up, and 74% reach for it immediately after waking up.
Archives for April 1, 2013
Regardless of device, consumption of videos takes place most often in the home and users are both more relaxed and explorative while at home.
The use of social technologies might improve marketing effectiveness but there are risks that need to be weighed alongside the benefits, according to execs.
Radio revenues will continue to shift in the next 5 years, as income from online advertising grows by about 10.8% annually versus 2.5% growth for over-the-air (OTA) revenues.
Millennial (18-35 in 2012) parents are twice as likely as non-Millennial parents to say they’re spending more on family entertainment than they were a year ago (36% vs. 17%).
Yahoo!’s share of net US display ad revenues is expected to decline again this year to 7.7%, down from 9% in 2012 and 11% in 2011.
The 18.1% growth expected this year for US display advertising is down somewhat from more robust rates of increase in 2011 and 2011.
The leader of the pack is Google, with $2.26 billion in net US digital display ad revenues in 2012 and $3.11 billion expected in 2013.
Google’s share of net US search ad revenues is expected to reach 73.7% this year, up from 72.8% in 2012.
eMarketer estimates net US search ad revenues at Yahoo! will grow 7% to $1.23 billion this year, up from $1.15 billion in 2012.