20% of smart phone owners surveyed have visited a store after receiving notification that specials, coupons, or deals were available nearby.
Archives for April 2013
Asked which generation they relate most to, only 41% of Gen Xers (born between 1965 and 1976) identified their own generation.
Political advertising fueled a 13% increase in local TV ad revenues last year, to $20.8 billion.
44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.
When compared with all advertisers, 46% of consumer goods campaigns worldwide in 2012 focused on brand awareness.
Smart phone and tablet users said money-saving offers were the most important characteristics of apps.
Nearly half of US adults who use digital coupons will use the mobile variety by the end of this year, with the number climbing to six in 10 by 2015.
eMarketer estimates that 96.6 million US adults will be digital coupon users by the end of this year, with the figure expected to top 100 million in 2014.
Of the 11 channels identified, email marketing ranks 3rd in current importance and 5th in return on investment, but only 8th in budget allocation.
27% of marketers report below-average costs per lead (CPLs) for both email marketing and social media, with SEO and blogs close behind (25% and 24%, respectively).