Female smart phone owners report spending a little more than 2 hours a week using downloaded social networking applications, compared to slightly more than 1-and-a-half hours for men, (124 minutes vs. 96 minutes).
Archives for March 28, 2013
29% found LinkedIn to be effective, up from 10% in the May 2012 survey, while one-quarter saw Twitter as effective, up from 7% in the earlier survey.
While 68% of marketers gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.
Search advertising spending on tablets increased by 113% year-over-year in Q1 2013, representing 64% of mobile search spend.
Restaurant visits on a deal or discount decreased by 3% in the year ending in December 2012 compared to the same period a year earlier.
23% of teens had a smart phone in July 2011. As of September 2012, 37% did.
95% of youths aged 12 to 17 had access to the internet and 74% had mobile access to the internet.
The top-performing retailer site studied got 13% of internet traffic from tablets.
The top-performing site that got the greatest share of traffic from smart phones was in the media and entertainment category.
The top-performing media and entertainment site kept users on the site for about 12 minutes per visit.