Almost 8 in 10 digital media professionals are at least satisfied with their jobs, according to survey results from Digiday and Nextmark, and that includes about half who “enjoy” their work and 8% who “love” it. The survey also finds that more than one-third have become happier in their jobs in the past year, but that more than 6 in 10 plan to leave their jobs within the next year or two.
The survey – conducted among Digiday’s opted-in base of leading digital media and marketing professionals – also looks at the drivers of job satisfaction. Using multiple regression analyses to identify the most important predictors of job satisfaction, the study finds that gender, number of hours worked, compensation, tenure, and role have little correlation with job happiness. Happiness does vary considerably by location (highest in Atlanta, lowest in Dallas), but the strongest correlation was found with career advancement opportunity. That is, those who feel that they will be able to advance if they work hard are far happier than those who feel stuck in a dead-end job, an unsurprising conclusion. Read the rest at MarketingCharts.