Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services.
Archives for March 27, 2013
Including mobile audience counts into a web property’s total audience makes a significant difference to reach and rankings.
Almost 8 in 10 digital media professionals are at least satisfied with their jobs.
71% of consumers accessed travel companies mobile websites or apps from home, compared to 13% who accessed from work and just 12% who visited them on-the-go.
85% of mobile application users prefer them to the mobile web, primarily as a result of convenience and speed.
eMarketer’s estimate of online buyer penetration among internet users puts the figure at 63.7% for the 65-and-older population by the end of 2013.
In Q4 2012, seniors averaged 220 hours and 55 minutes per month watching traditional TV.
Although a majority of seniors have mobile phones, comparatively few have smart phones.
The top three most effective social marketing tactics were also the most difficult tactics to execute.
To best achieve social objectives, the greatest percentage of B2B & B2C marketers cited creating articles and blog post content.