This infographic from Fusework Studios illustrates the best ways to use Twitter for businesses.
Archives for March 26, 2013
In terms of Facebook interactions, HuffPost beat out more traditional companies, such as The Daily Mail, The New York Times, and CNN.
When asked the advertising medium they find most influential in making a purchase decision, 37.2% of American adults singled out TV – almost quadruple the proportion who pointed to the nearest competitor, newspapers (10.6%).
TV ad spending growth continues to be healthy even as its audience size declines.
TV ad spending growth rates in the US continue to outpace the aggregate of all media.
64% of Americans rank watching TV (on any device) as one of their top-3 media activities, down from a high of 71% in 2009 and 2010 but enough to keep TV viewing as America’s favorite media activity.
About 4 in 5 public relations (PR) professionals measure their PR efforts, but several roadblocks challenge their effectiveness.
Over three-quarters of Hispanics used the mobile internet, compared with 73% of blacks and only 60% of whites.
Latino social networking penetration among internet users reached 68% last year.