Pay TV Tablet App Use, February 2013 [CHART]

Chart - Pay TV Tablet App Use

Digitalsmiths found that 26% of respondents with tablets had downloaded their service provider’s tablet app. But even of those who had downloaded the app, only 18% said they’d used it, suggesting that consumers still have not integrated it into their routines. However, some who have begun using the app are clearly addicted; 6% of respondents said they used their pay TV app every day. Read the rest at eMarketer.

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