TV networks seem to have done a more effective job in moving its viewers over to tablets: 31.7% of tablet owners said they had downloaded a network television tablet app. Viewers seem to get more use out of network TV apps as well: Just 8% of those who had downloaded one never used it, while 40% used one twice a week, and 22% used one daily.
This heavier use of network TV apps may also reflect cord-cutting. Pay TV subscribers likely own a TV, and so already have a large screen where they can watch programming. Many network TV apps, on the other hand, are free, no subscription required. Read the rest at eMarketer.