Between 2009 and 2012, the percentage of foreign-born and native-born Hispanics who used the web rose by 18 percentage points and 27 percentage points, respectively.
Archives for March 25, 2013
For 2013, marketers are expecting to increase overall marketing budgets by an average of 6%.
On average, companies spent 10.4% of revenues on marketing activities in 2012. Of that budget, 2.5% of total revenues were spent on digital media initiatives.
For promotional mailings, emails with personalized subject lines had an average open rate of 19.5%, compared to 15.1% for those without personalization.
The average Easter celebrant is expected to spend $145.13 on items ranging from candy to clothes for this year’s Easter holiday, basically unchanged from last year’s $145.28.
Native videos drove higher brand lift in each of the 5 campaigns studied compared to pre-roll video ads.
39% said they had tried out a new retailer in the previous 90 days, up 22% from 2011, and almost triple the 14% from 2010.
31.7% of tablet owners said they had downloaded a network TV tablet app.
26% of respondents with tablets had downloaded their service provider’s tablet app. But even of those who had downloaded the app, only 18% said they’d used it.