Nielsen has just released a study detailing a correlation between Twitter buzz and TV ratings, but how many Americans follow social conversations related to TV content? According to one survey, from Motorola Mobility, the US lags developing countries such as China, Turkey, and the UAE in this practice. The survey found that across 12 countries examined, an average of 43% of respondents reported following social media conversations about a TV program on a companion mobile device while watching the program. But in the US, the average was 23%.
What’s more, the survey found that the proportion of US respondents who reported following social media conversations about TV programs had actually declined from 2010, when the percentage stood at 32%. That’s a surprising result, to say the least. Read the rest at MarketingCharts.