For 18-34-year-olds, an 8.5% rise in Twitter volume corresponds with a 1% increase in TV ratings for premiere episodes.
Archives for March 21, 2013
In the US, the average click-through rate (CTR) for in-stream video ads was 1.11% in 2012, up from 1.03% in the previous study (covering Q2 2011 – Q1 2012).
52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices.
Last year, relevance (31.4%) and frequency (30.4%) almost equally shared the dubious honor of being the chief reason for unsubscribes. But this year, frequency (35.4%) is clearly the top reason.
Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response.
More than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%).
100% of eTailers believed new product launches and exclusive product offerings would entice shoppers.
Better prices, free shipping and same-day service matter equally to Millennials, Generation X and Baby Boomers.
Online CPG sales are expected to grow at a 25% compound annual rate from 2012 to 2015.
In January 2013, the greatest percentage of companies reported a good ability to measure the ROI of paid search.