Viewability Rate For Rich Media Ads By Industry, September 2012 [TABLE]

Table - Viewability Rate For Rich Media Ads By Industry

Different industries also enjoyed varying levels of success with rich media ad viewability. Rich media ads purchased by firms in the travel industry were most likely to be viewable, at 10 percentage points above average, while those in the financial vertical were only seen half the time. Read the rest at eMarketer.

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