The number of Zero-TV households has more than doubled from 2007 to exceed 5 million.
Archives for March 19, 2013
The local media advertising market will expand at a 2.3% compound annual growth rate (CAGR) through 2017 to reach $148.8 billion, from $132.5 billion last year.
Microsoft Advertising identifies 4 paths of multi-screening behaviors, finding that the most popular type is “content grazing” (68%), in which consumers use 2 or more screens to access separate or unrelated content.
The average email open rate rose to 27.4% in Q4, a slight increase from 27.2% in Q3, and a significant 10.5% gain from Q4 2011′s 24.8%.
Local TV saw a significant 6.5% drop in audience size between 2011 and 2012, finds Pew Research Center’s Project for Excellence in Journalism in its State of the News Media 2013 study.
Just 48% of US organizations (and 66% globally) with these corporate social responsibility & sustainability programs say they have been included in communications strategy.
53% of health seekers would use a health care site that offered them a tool to tell them how much a health plan would pay for certain treatments or services.
Three out of 10 consumers saying they had put off medical treatment due to cost within the last 12 months
87% of US internet users looked online for health and wellness research in 2012.
70% of 100 select luxury brands had at least one iOS mobile app in January 2013—the same percentage that had one in December 2011.