An analysis of email speed of response by Experian Marketing Services reveals that between 2010 and 2012, the proportion of opens and clicks received in the first day increased by an average of 5-6%.
Archives for March 15, 2013
73% of mobile searches trigger additional action and conversions.
Marketers from companies with more than $500 million in annual revenue are devoting the largest portion of their digital marketing budgets to digital or online advertising (12.5%) and content creation and management (11.6%).
68% of affluent consumers are willing to share their personal information with merchants online, but this tends to be a requirement-driven activity.
57% of online shoppers agree that they are more confident when they watch a product video in advance of making a purchase online, and therefore less likely to return the product.
Market researchers tended to gravitate towards quantitative methods over qualitative ones during 2012.
A plurality 40% of emails were sent between 8 AM and 11:59 AM, with that time frame accounting for 42% of transactions.
This infographic from LUMA Partners illustrates today’s complex eCommerce landscape.
78% of American teens (aged 12-17) now own a cell phone, and 47% of those teens own a smart phone.
At roughly $16.3 billion – up 3% from $15.9 billion in 2011 – the retail sector accounted for more than 11% of total US ad spend (excluding FSI/PSA).