eMarketer projects that proximity mobile payments in the US are set to explode, growing from $2.12 billion in 2013 to $62.24 billion in 2016.
Archives for March 14, 2013
About one-third of mobile Wi-Fi users had used PayPal during the 30 days preceding the poll, compared with 20% for Amazon and 10% for Google.
More than nine in 10 American smart phone owners had used their device while at a physical store location.
The B2C products category was expected to command the greatest amount of marketing spending (9.4%) as a share of company revenues in February 2013.
The increase in digital ad spending was projected to be most dramatic in the business-to-consumer (B2C) product category, which was expected to se a 14.6% bump over the 12 months following February 2013.
The shift from traditional media ad spending to digital continues unabated.
This infographic from LUMA Partners illustrates today’s complex social media marketing landscape.
Social games are reaching a level of maturity, and therefore the numbers for monthly unique users are falling.
SuperData pegged the digital games market at $960 million at the beginning of this year, up from $691 million in January 2012.
Only 12.8% of US marketers reported using the Facebook Exchange retargeting platform.