US ad spending increased by 2% year-over-year in Q4 2012, and by 3% for the full year to reach $139.5 billion.
Archives for March 13, 2013
Among those who researched a product while at Best Buy, twice as many ended up purchasing the item at Target (20%) as did at Amazon (10%).
Email volume rose 5.4% year-over-year in Q4.
16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.
While almost two-thirds of retailers report that credit cards (45%) and cash (19%) are their primary payment forms today, less than half believe that will be the case in 3 years.
Of US workers who did not work at home, 8.1% had commute times of 60 minutes or longer.
Pfizer was first in overall promotional spending in 2012, doling out $2.39 billion and accounting for 9% of the total ad market.
US pharmaceuticals firms had reduced their overall promotional spending by 8% year over year to $26.35 billion total in 2012.
Reviews and ratings from other moms were the most important overall factor when making a purchase decision for nearly half of moms.